SEO Content Marketing Strategy
SEO Content Marketing Strategy
Struggling to create an effective, SEO-focused content strategy?
A well-designed content strategy is just as important as your content itself. We use data to establish which content and topics you should add to your site, and how you should manage your existing content.
Content strategy for:
- Blogs
- Review sites
- E-commerce sites
- Startups
- Influencers
- Online retailers
- Marketing teams
- Small / local businesses
- Enterprises
- Educational establishments
- And more
Types of content strategy:
- Content / topic mines
- Content optimization strategy
- Full content audits
- Strategy sessions
How to Order a Content Strategy
Having the right content strategies will help you direct your efforts to boost rankings, increase traffic, and improve your ROI generated through content. Our experienced SEO strategists are able to create and implement these strategies.
We found that our clients were ordering written content and SEO optimizations without knowing whether or not their chosen posts had strong SEO potential. So, we designed our content strategy services to help our clients focus their resources on the right content.
We also wanted to help our clients avoid unhealthy content pruning techniques, which had led them to delete pages that were actually getting good traffic or links.
These services complement your current strategy and help you to make informed SEO decisions.
Watch the video for information on how to order.
Place Your Order
Decide which content strategy package is right for you, and place your order below
Help Us Get Familiar with Your Website
We’ll send you a client status sheet, with a few things to fill out. Here, you can indicate your domain, current strategy, and competitors. This helps us tailor our work to suit your needs.
We Dive Into the Strategy
After assessing your goals and information, we get busy with the data to establish the best content strategy for you.
We Establish the Order of Priority
We use the data and our expertise to find your strongest opportunities and determine where your priorities should lie.
Receive Your Strategy for Review
Depending on your chosen package, we’ll deliver a Google Drive folder or Google Sheet with your completed strategy report.
Final Stamp of Approval
Let us know if you have any questions or edits, or need any clarification. If you booked a strategy session, we’ll send you a link to book a time slot with Matt or another member of our team.
Content Strategy Packages
Content Mine Strategy
$
100
- We mine competitors and popular topics for easy-to-rank post ideas
- 10 topics guaranteed
- Turnaround time: 5 – 7 business days
Content Optimization Strategy
$
499
- We assess your existing content to establish the best pages to delete, redirect or optimize
- Detailed analysis
- 100 posts/pages assessed
- Turnaround time: 1 – 2 weeks
- Access to GA and GSC is required
- Add $49 USD for every 100 additional pages
Content Audit & Strategy Session
$
999
- 400 posts/pages assessed
- Detailed analysis
- Turnaround time: 1 – 2 weeks
- Access to GA and GSC is required
- 1-hour strategy call
- Add $49 USD for every 100 additional pages
Frequently Asked Questions
Is implementing a content strategy necessary?
Having the right content strategy is arguably the most important thing in your marketing arsenal. It can save you a lot of frustration, time, and money. So it’s essential that it’s designed by someone with experience and expertise.
What information will I need to provide?
For a content mine, we only need to know a few of your competitors or your desired content topics. For our optimization strategy and content audit services, we need temporary access to your Search Console (Webmaster Tools) and Google Analytics accounts.
What is the expected turnaround time for my strategy order?
It depends on which package you order and how busy we are at the time. We generally deliver mining orders in 4 – 7 business days. Optimization strategies and content audits can take 2 – 4 weeks. If we come across any obstacles that may cause delays, we will notify you via email.
If I’m unhappy with the strategy, will you make changes?
We base our strategies on data, and we’ve learned that the numbers don’t lie. So we won’t be making changes to our suggested strategies. We recommend that you follow our guidance as much as possible.
In which format will I receive the work?
Content mines will come in the form of a spreadsheet with our suggested topics and relevant data. Optimization strategies and content audits come with a written report and spreadsheet with our suggestions for pruning and optimizing.
Which package is right for me?
Content mines are ideal if you’re looking for fresh, SEO-friendly post topics to add to your site. Our content optimization strategy and content audit services are designed to clean up your site’s content and streamline it for SEO. Bear in mind that our work will give you a lot of opportunities and tasks to work through. We can also implement these changes for you for an additional fee.
Custom Orders
We understand that each of our clients has a different set of needs, so we also provide custom orders. If you want to arrange a tailored campaign or you need some advice, fill in the form and we will happily help you however we can.
What our clients say
Always awesome service from Matt, his team is quick to take feedback and craft exactly what you need. Highly recommended.
Will HattonThe Broke Backpacker
Thanks for the intensive SEO audit. I’m still working through the suggestions and will be making changes for months. It’s been a great blueprint for moving forward and my stats are the highest they’ve ever been.
Carol PerehudoffWandering Carol
I’ve been working with Matt and his team for a few months now and am blown away by the quality of work delivered each and every time. Excellent communication, on time delivery and very competitive prices. Would recommend and hope to work with him well into the future! Thanks Matt and team
Janet Newenham journalistontherun.com
We’ve been working with Matt and his team for several months now on everything from content creation to SEO optimization. They’re wonderful with communication, taking direction, rolling with last minute changes, and generally making things easy on our end. They have become valued members of our team, and we look forward to working with them for years to come.
Bret Love Co-founder of @Green Global Travel
The amount of experience and knowledge these guys have of SEO is astounding! I had an audit/consulting session with Matt and came out of it with a long list of suggestions and action items to implement. Already seeing results – thanks Matt!
Sol Spier Digital Marketer
Top quality, they did some SEO work for me and I was more than satisfied, my site reached the target and more. Now my business is in overdrive and I am turning away clients.
Jake Ritter
The best travel SEO, writing and link building service you can find anywhere at groundbreaking prices. Would love to kick start new sites just so I can utilize their rock star services.
Jyotsna Ramani
The results have been absolutely amazing. My request to rank in a fiercely competitive market was not an easy one and they came through with flying colours.
David HartOwner of multiple flight sites
Been working with Matt for a good couple years now and he really knows his stuff. Love his SEO audits the most as they are comprehensive and reveal a lot of useful information.
Aqib NazirFounder
If you are looking for trustworthy, relevant link building and exceptional content creation strategies I highly recommend that you look no further and contact Matthew to give his insights.
Ruan SmitConversion Advantage
….produces results that outmatch any other SEO I’ve worked with.
Sia MahojarMarket Monkey
… an SEO legend. He knows his stuff.
Nick ThompsonBusiness development executive at Mark1media
…an excellent SEO strategist.. He is methodical, diligent, detailed orientated, inquisitive and he has a palpable hunger for knowledge.
Deon MalanSEO specialist at iProspect
Any company working with Matthew will have a valuable asset in their hands.
Wouter KritzingerSenior SEO at Takealot.com
… a pleasure to collaborate with him. I’ll definitely work with him again in future.
Neal StrydomContent Designer at VFZ and artist at BNRY
…very knowledgeable and a has a in depth knowledge of Seach Engine Optimization. Wonderful person to work with..
Adam CannellEcommerce Data Specialist
In my mind you’re heading sky-high, breaking stratosphere vibes. Go fourth and conquer dude.
Chad Lee BrysonHead of production Ecomplete
….work on Just honeymoons has been outstanding. His knowledge of SEO was superb as he could pick up on things that our web developers have often overlooked or explain something in Google Analytics that people in the industry could not.
Edwina FletcherFounder of the Webtours Group
Matt has been a great inspiration for my own SEO journey and has helped guide me through many of the more difficult SEO challanges my clients have faced.
Felix NortonManaging Director at Woww
The best SEO Specialist we have ever had the pleasure to work with. Highly recommended.
Nicolò S. PudelDigital Entrepreneur. Founder of Port2Port.wine
I would highly recommend Matthew for any role that invovles people and team activities. I believe he would be an asset to any company that he chooses to work for.
Leigh BowdenTrainer Coach Facilitator at Workspace Synergy
Frequently Asked Questions
We’re sure that you have some questions for us, so we’ve compiled some answers to those which we receive most frequently. If you have any further queries, feel free to contact us through the form above or via email.
Our ideal client is anyone who owns a website, manages a team or wants a capable helping hand at an affordable rate. We’ve worked with a wide range of clients, from bloggers and influencers to startups, universities, corporates, and even agencies. And we’ve enjoyed working with all of them.
What SEO services do you provide?
We offer content writing and optimisation, SEO strategy and implementation, SEO consulting, SEO audits, CRO, link building, and link cleanups (disavows). In addition, we offer full SEO retainer packages for clients whom we feel we could bring value to. These retainer packages start at $1,000 USD per month.
Do you offer any other services?
Yes! 60% of web traffic is from search engines, so SEO is our primary focus. But we also offer web design packages where we build stunning, SEO-optimized websites. As well as social media marketing services. You can find all of our services under the Marketing Services tab of our website.
What payment methods do you accept?
You can pay for your online orders with Paypal. We also accept bank transfers for custom orders.
We offer a 5% discount to our first-time customers. You can claim this discount by using the coupon code: TMMVIRGIN. In addition, single orders totalling over $1,000 USD qualify for tailored discounts or a complementary strategy session. You can find out more by contacting our account manager via the form above.
Turnaround times vary depending on the package or service you order. Specific time frames can be found on our individual product pages. We strive to deliver your order in a timely manner, and if your order is going to be delayed, we will notify you.
Are you hiring or looking to collaborate?
We love working with passionate and creative people from all walks of life. If you’re interested in working with us and feel that you can contribute value, please send us your rates and how you think you could help. We will get back to you.
Surfer SEO is a data-driven tool that we use in some of our SEO processes. It analyses your competitors in the SERPs with the aim of understanding which characteristics Google is favouring for your target keyword.
This helps us to make data-driven decisions on what to include in your post and how to optimize it for the best chance of ranking.