SEO Content Marketing Strategy

Struggling to create an effective, SEO-focused content strategy?

A well-designed content strategy is just as important as your content itself. We use data to establish which content and topics you should add to your site, and how you should manage your existing content.


Content strategy for:

Types of content strategy:

How to Order a Content Strategy

Having the right content strategies will help you direct your efforts to boost rankings, increase traffic, and improve your ROI generated through content. Our experienced SEO strategists are able to create and implement these strategies.


We found that our clients were ordering written content and SEO optimizations without knowing whether or not their chosen posts had strong SEO potential. So, we designed our content strategy services to help our clients focus their resources on the right content.


We also wanted to help our clients avoid unhealthy content pruning techniques, which had led them to delete pages that were actually getting good traffic or links.


These services complement your current strategy and help you to make informed SEO decisions.

Watch the video for information on how to order.

Place Your Order

Decide which content strategy package is right for you, and place your order below

Help Us Get Familiar with Your Website

We’ll send you a client status sheet, with a few things to fill out. Here, you can indicate your domain, current strategy, and competitors. This helps us tailor our work to suit your needs.

We Dive Into the Strategy

After assessing your goals and information, we get busy with the data to establish the best content strategy for you.

We Establish the Order of Priority

We use the data and our expertise to find your strongest opportunities and determine where your priorities should lie.

Receive Your Strategy for Review

Depending on your chosen package, we’ll deliver a Google Drive folder or Google Sheet with your completed strategy report.

Final Stamp of Approval

Let us know if you have any questions or edits, or need any clarification. If you booked a strategy session, we’ll send you a link to book a time slot with Matt or another member of our team.

Content Strategy Packages

Content Mine Strategy

$ 74
  • We mine competitors and popular topics for easy-to-rank post ideas
  • 10 topics guaranteed
  • Turnaround time: 5 - 7 business days

Content Optimization Strategy

$ 299
  • We assess your existing content to establish the best pages to delete, redirect or optimize
  • Detailed analysis
  • 100 posts/pages assessed
  • Turnaround time: 1 - 2 weeks
  • Access to GA and GSC is required
  • Add $49 USD for every 100 additional pages

Content Audit & Strategy Session

$ 749
  • 400 posts/pages assessed
  • Detailed analysis
  • Turnaround time: 1 - 2 weeks
  • Access to GA and GSC is required
  • 1-hour strategy call
  • Add $49 USD for every 100 additional pages

Frequently Asked Questions

Having the right content strategy is arguably the most important thing in your marketing arsenal. It can save you a lot of frustration, time, and money. So it’s essential that it’s designed by someone with experience and expertise.

For a content mine, we only need to know a few of your competitors or your desired content topics. For our optimization strategy and content audit services, we need temporary access to your Search Console (Webmaster Tools) and Google Analytics accounts.

It depends on which package you order and how busy we are at the time. We generally deliver mining orders in 4 – 7 business days. Optimization strategies and content audits can take 2 – 4 weeks. If we come across any obstacles that may cause delays, we will notify you via email.

We base our strategies on data, and we’ve learned that the numbers don’t lie. So we won’t be making changes to our suggested strategies. We recommend that you follow our guidance as much as possible.

Content mines will come in the form of a spreadsheet with our suggested topics and relevant data. Optimization strategies and content audits come with a written report and spreadsheet with our suggestions for pruning and optimizing.

Content mines are ideal if you’re looking for fresh, SEO-friendly post topics to add to your site. Our content optimization strategy and content audit services are designed to clean up your site’s content and streamline it for SEO. Bear in mind that our work will give you a lot of opportunities and tasks to work through. We can also implement these changes for you for an additional fee.

Custom Orders

We understand that each of our clients has a different set of needs, so we also provide custom orders. If you want to arrange a tailored campaign or you need some advice, fill in the form and we will happily help you however we can.

What our clients say

Frequently Asked

We’re sure that you have some questions for us, so we’ve compiled some answers to those which we receive most frequently. If you have any further queries, feel free to contact us through the form above or via email.

Our ideal client is anyone who owns a website, manages a team or wants a capable helping hand at an affordable rate. We’ve worked with a wide range of clients, from bloggers and influencers to startups, universities, corporates, and even agencies. And we’ve enjoyed working with all of them.

We offer content writing and optimisation, SEO strategy and implementation, SEO consulting, SEO audits, CRO, link building, and link cleanups (disavows). In addition, we offer full SEO retainer packages for clients whom we feel we could bring value to. These retainer packages start at $1,000 USD per month.

 Yes! 60% of web traffic is from search engines, so SEO is our primary focus. But we also offer web design packages where we build stunning, SEO-optimized websites. As well as social media marketing services. You can find all of our services under the Marketing Services tab of our website.

You can pay for your online orders with Paypal. We also accept bank transfers for custom orders.

We offer a 5% discount to our first-time customers. You can claim this discount by using the coupon code: TMMVIRGIN. In addition, single orders totalling over $1,000 USD qualify for tailored discounts or a complementary strategy session. You can find out more by contacting our account manager via the form above.

Turnaround times vary depending on the package or service you order. Specific time frames can be found on our individual product pages. We strive to deliver your order in a timely manner, and if your order is going to be delayed, we will notify you.

We love working with passionate and creative people from all walks of life. If you’re interested in working with us and feel that you can contribute value, please send us your rates and how you think you could help. We will get back to you.

Surfer SEO is a data-driven tool that we use in some of our SEO processes. It analyses your competitors in the SERPs with the aim of understanding which characteristics Google is favouring for your target keyword.
This helps us to make data-driven decisions on what to include in your post and how to optimize it for the best chance of ranking.

The Marketing Mill
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