CBD Oil Website SEO Case Study

Performance of cannabis website on a graph


We built this website from the ground up in order to capitalize on South Africa’s rising interest in Cannabis products – particularly CBD oil. We also created a less specialized cannabis site to capture a wider audience.


Create a popular, trust worthy website that ranks well for cannabis oil related keywords in South Africa


Ranking consistently in the top 5 for competitive cannabis oil related keywords, the site is now one of South Africa’s most popular and reputable cannabis sites.


December 2018 – June 2019

Services and Skills used

Keyword Research

We analyse the website's keywords and see where its biggest opportunities lie

Link Check

We check the links and strength of the domain and decide how the link profile can be improved

Structure Audit

We analyze the website structure to make sure it's correct and helping SEO efforts

Performance Check

We evaluate the site's performance and establish ways in which it could be improved

Speed Anaysis

We check site speed and establish which optimizations need to be made in order to improve it

Targeting Anaysis

We check the targeting of the site's content, keywords, links, and strategy and provide insights and advice

Error Check

Our checks pick up any critical errors on the site that hinder its performance

Idea and Strategy

We generate ideas and insights, and brainstorm strategy

Campaign Results

Organic Users in First 6 Months

The website attracted 32,428 users in its first 6 months


Page Views in First 6 Months

The website generated 127,965 page views in the first half-year after its launch

Users in a Single Day

The site saw over 700 users per day at the end of the first 6 month period 

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