Insurance Comparison Site SEO Case Study
Website:
We set out to create an insurance comparison site for the South African market. The site reviews and compares insurance providers and plans, as well as a range of other products and services. It is sustained by generating affiliate income.
Objective:
To create a trustworthy comparison site that offers honest advice and ranks well, thereby generating a good amount of traffic and affiliate revenue.
Results:
The site now ranks 1st for a large number of competitive keywords, and in top 5 for many more. It generates a strong flow of traffic and affiliate income, and has become an established brand.
Date:
July 2018 – July 2019
Services and Skills used
Keyword Research
We analyse the website's keywords and see where its biggest opportunities lie
Link Check
We check the links and strength of the domain and decide how the link profile can be improved
Structure Audit
We analyze the website structure to make sure it's correct and helping SEO efforts
Performance Check
We evaluate the site's performance and establish ways in which it could be improved
Speed Anaysis
We check site speed and establish which optimizations need to be made in order to improve it
Targeting Anaysis
We check the targeting of the site's content, keywords, links, and strategy and provide insights and advice
Error Check
Our checks pick up any critical errors on the site that hinder its performance
Idea and Strategy
We generate ideas and insights, and brainstorm strategy
Campaign Results
38,453
Organic Users in the First Year
In the year following its launch, the site attracted over 38,000 users
113,233
Page Views in the First Year
In the 12 months after its launch, the site accumulated 113,233 page views
2,056
Users in a Single Week
The site saw over 2,000 users per week toward the end of its first year in business
About
A group of multi talented creators, strategists and managers, helping to turn raw ideas into tangible results. With the majority of our talented team based in affordable South Africa, we can provide the quality of the first world, with the prices of a third world country – a hard combo to beat. We’ve created, segmented and refined marketing tasks with some of the webs fastest growing sites.
Now we’re here to help you grow.
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