Insurance Comparison Site SEO Case Study

A graph showing the growth of an insurance comparison site.


We set out to create an insurance comparison site for the South African market. The site reviews and compares insurance providers and plans, as well as a range of other products and services. It is sustained by generating affiliate income.  


To create a trustworthy comparison site that offers honest advice and ranks well, thereby generating a good amount of traffic and affiliate revenue.


The site now ranks 1st for a large number of competitive keywords, and in top 5 for many more. It generates a strong flow of traffic and affiliate income, and has become an established brand.


July 2018 – July 2019

Services and Skills used

Keyword Research

We analyse the website's keywords and see where its biggest opportunities lie

Link Check

We check the links and strength of the domain and decide how the link profile can be improved

Structure Audit

We analyze the website structure to make sure it's correct and helping SEO efforts

Performance Check

We evaluate the site's performance and establish ways in which it could be improved

Speed Anaysis

We check site speed and establish which optimizations need to be made in order to improve it

Targeting Anaysis

We check the targeting of the site's content, keywords, links, and strategy and provide insights and advice

Error Check

Our checks pick up any critical errors on the site that hinder its performance

Idea and Strategy

We generate ideas and insights, and brainstorm strategy

Campaign Results

Organic Users in the First Year

In the year following its launch, the site attracted over 38,000 users


Page Views in the First Year

In the 12 months after its launch, the site accumulated 113,233 page views

Users in a Single Week

The site saw over 2,000 users per week toward the end of its first year in business 

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