We set out to create an insurance comparison site for the South African market. The site reviews and compares insurance providers and plans, as well as a range of other products and services. It is sustained by generating affiliate income.
To create a trustworthy comparison site that offers honest advice and ranks well, thereby generating a good amount of traffic and affiliate revenue.
The site now ranks 1st for a large number of competitive keywords, and in top 5 for many more. It generates a strong flow of traffic and affiliate income, and has become an established brand.
July 2018 – July 2019
In the year following its launch, the site attracted over 38,000 users
In the 12 months after its launch, the site accumulated 113,233 page views
The site saw over 2,000 users per week toward the end of its first year in business