Outdoor Gear Website Marketing Case Study

performance of outdoor gear website on a graph

Objective:

To transform an adventure sports blog into an Amazon affiliate website that generates passive income.

Strategic observation:

Organic users increased from 467 in November 2017 to 6284 in Feb 2018. Affiliate income grew rapidly and increased by 262% from 2018 to 2019.

Date:

November 2017 – February 2018

Services and Skills used

Keyword Research

We analyse the website's keywords and see where its biggest opportunities lie

Link Check

We check the links and strength of the domain and decide how the link profile can be improved

Structure Audit

We analyze the website structure to make sure it's correct and helping SEO efforts

Performance Check

We evaluate the site's performance and establish ways in which it could be improved

Speed Anaysis

We check site speed and establish which optimizations need to be made in order to improve it

Targeting Anaysis

We check the targeting of the site's content, keywords, links, and strategy and provide insights and advice

Error Check

Our checks pick up any critical errors on the site that hinder its performance

Idea and Strategy

We generate ideas and insights, and brainstorm strategy

Campaign Results

Increase in Organic Traffic

1281.10% YoY increase in organic traffic in Feb 2018 compared to Feb 2017

Increase in New Organic Users

1,153.86% increase in new organic users in Feb 2018 compared to Feb 2017

Increase in Organic Sessions

1,186.54% increase in organic sessions in Feb 2018 compared to Feb 2017

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