Ski Website SEO Case Study


The website was 5 years old but was not generating any leads.


The aim was to redesign the website for SEO and to track and generate leads more effectively.

Strategic Results:

Traffic increased from 92 organic users in Jan 2017 to 669 organic users in Jan 2018.


The website started generating leads, with 45 organic leads generated in the first 5 months after we started the campaign.


August 2017 – December 2017

Services and Skills used

Keyword Research

We analyse the website's keywords and see where its biggest opportunities lie

Link Check

We check the links and strength of the domain and decide how the link profile can be improved

Structure Audit

We analyze the website structure to make sure it's correct and helping SEO efforts

Performance Check

We evaluate the site's performance and establish ways in which it could be improved

Speed Anaysis

We check site speed and establish which optimizations need to be made in order to improve it

Targeting Anaysis

We check the targeting of the site's content, keywords, links, and strategy and provide insights and advice

Error Check

Our checks pick up any critical errors on the site that hinder its performance

Idea and Strategy

We generate ideas and insights, and brainstorm strategy

Campaign Results


Increase in Organic Traffic

627.17% YoY increase in organic traffic in Jan 2018 compared to Jan 2017



Increase in New Organic Users

624.44% increase in new organic users in Jan 2018 compared to Jan 2017


Increase in New Leads

The website received 45 new leads from organic traffic in 5 months in the 5 months proceeding the campaign, as apposed to 1 lead the previous 6 months

The Marketing Mill
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