Tours and Activity Website Marketing Case Study
Objective:
Transform a travel blog into a tours and activity affiliate website and comparison platform.
Strategic observation:
Organic traffic increased from 387 in Sep 2018 to 3,039 in Dec 2018
Date:
March 2018 – December 2018
Services and Skills used
Keyword Research
We analyse the website's keywords and see where its biggest opportunities lie
Link Check
We check the links and strength of the domain and decide how the link profile can be improved
Structure Audit
We analyze the website structure to make sure it's correct and helping SEO efforts
Performance Check
We evaluate the site's performance and establish ways in which it could be improved
Speed Anaysis
We check site speed and establish which optimizations need to be made in order to improve it
Targeting Anaysis
We check the targeting of the site's content, keywords, links, and strategy and provide insights and advice
Error Check
Our checks pick up any critical errors on the site that hinder its performance
Idea and Strategy
We generate ideas and insights, and brainstorm strategy
Campaign Results
3129%
Increase in Organic Traffic
3,129.79% YoY increase in organic traffic in April 2019 compared to April 2018
3309%
Increase in New Organic Users
3,309.09% YoY increase in new organic users in April 2019 compared to April 2018
2432%
Increase in Organic Sessions
2,432.84% increase in organic sessions in April 2019 compared to April 2018
About
A group of multi talented creators, strategists and managers, helping to turn raw ideas into tangible results. With the majority of our talented team based in affordable South Africa, we can provide the quality of the first world, with the prices of a third world country – a hard combo to beat. We’ve created, segmented and refined marketing tasks with some of the webs fastest growing sites.
Now we’re here to help you grow.
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Green Point, Cape Town, South Africa
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