Tours and Activity Website Marketing Case Study

Tour affiliate website performance graph

Objective:

Transform a travel blog into a tours and activity affiliate website and comparison platform.

Strategic observation:

Organic traffic increased from 387 in Sep 2018 to 3,039 in Dec 2018

Date:

March 2018 – December 2018

Services and Skills used

Keyword Research

We analyse the website's keywords and see where its biggest opportunities lie

Link Check

We check the links and strength of the domain and decide how the link profile can be improved

Structure Audit

We analyze the website structure to make sure it's correct and helping SEO efforts

Performance Check

We evaluate the site's performance and establish ways in which it could be improved

Speed Anaysis

We check site speed and establish which optimizations need to be made in order to improve it

Targeting Anaysis

We check the targeting of the site's content, keywords, links, and strategy and provide insights and advice

Error Check

Our checks pick up any critical errors on the site that hinder its performance

Idea and Strategy

We generate ideas and insights, and brainstorm strategy

Campaign Results

Increase in Organic Traffic

3,129.79YoY increase in organic traffic in April 2019 compared to April 2018

Increase in New Organic Users

3,309.09YoY increase in new organic users in April 2019 compared to April 2018

Increase in Organic Sessions

2,432.84% increase in organic sessions in April 2019 compared to April 2018

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