Travel and Tours Blog SEO Case Study


Help increase the organic traffic

Strategic observation:

Traffic increased from 46 users a month to 10,523 users a month


Jan 2017 – December 2017

Services and Skills used

Keyword Research

We analyse the website's keywords and see where its biggest opportunities lie

Link Check

We check the links and strength of the domain and decide how the link profile can be improved

Structure Audit

We analyze the website structure to make sure it's correct and helping SEO efforts

Performance Check

We evaluate the site's performance and establish ways in which it could be improved

Speed Anaysis

We check site speed and establish which optimizations need to be made in order to improve it

Targeting Anaysis

We check the targeting of the site's content, keywords, links, and strategy and provide insights and advice

Error Check

Our checks pick up any critical errors on the site that hinder its performance

Idea and Strategy

We generate ideas and insights, and brainstorm strategy

Campaign Results


Increase in Organic Traffic

401.92% YoY increase in organic traffic


Increase in New Organic Users

404.20% increase in new organic users in Dec 2017 compared to Dec 2016


Increase in Organic Sessions

369% increase in organic sessions in Dec 2017 compared to Dec 2016

The Marketing Mill
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