Travel & Entertainment Website SEO Case Study

Website: is a 5 year old website that focuses on local things to do and events. During this campaign, the startup was accepted into Google Developers Launchpad and YCombinator Startup School in 2018


Generate users through free traffic sources


Traffic increased from 50 users a day to 5 000 users a day


Jan 2017 – December 2017

Services and Skills used

Keyword Research

We analyse the website's keywords and see where its biggest opportunities lie

Link Check

We check the links and strength of the domain and decide how the link profile can be improved

Structure Audit

We analyze the website structure to make sure it's correct and helping SEO efforts

Performance Check

We evaluate the site's performance and establish ways in which it could be improved

Speed Anaysis

We check site speed and establish which optimizations need to be made in order to improve it

Targeting Anaysis

We check the targeting of the site's content, keywords, links, and strategy and provide insights and advice

Error Check

Our checks pick up any critical errors on the site that hinder its performance

Idea and Strategy

We generate ideas and insights, and brainstorm strategy

Campaign Results


YoY Increase in Organic Users

The website organic traffic increased from 756 organic users a month to 70,144 users a month



YoY Increase in Page Views

The website page views increased from 3,952 to 196,211 page views


YoY Increase in Organic Sessions

The website sessions increased from 1,280 to 86,055

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